Moshi Monsters Yeti

Moshi Monsters Yeti For Sale
Moshi Monsters Yeti Backpack

http://tvtropes.org/pmwiki/pmwiki.php/Analysis/MoshiMonsters

Nov 12, 1942 The Story: Sir Goode Knight hates monsters and destroyed our factory! It is your destiny,to rebuild this moshi monster village and bring it back to all it’s glory and fame! Breed cute, scary or lovely pets like Magic Frog, Goblin, Monsterlings, Witch, Zombie, Yeti, Spooky Ghost and many many more.

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Moshling Pets. The Moshling are not part of the higher-level monsters of the Moshi world, but rather occupy the position of pet and companion for Moshi Monsters. Much like cats and dogs are for humans, Moshlings live in the home with their owners, where they are highly social.
Moshi Shopping Mall with Snozzle Wobbleson’s Grossery Store & Dewy’s DIY Shop Moshi Monsters Egg Hunt is free to play with your parent’s permission. SAFETY and COPPA compliance We do NOT automatically collect personal information through this App.

The World of Moshi, as it's called, is the game's main setting. It is a small planet which orbits a Weird Sun with a face and compass symbols surrounding it. It has one moon, which also has a face, and three small asteroids orbit said moon.
- Monstro City, a small town and the game's main-main setting. It is a relatively green area but not rural, and has several areas. It mainly has dirt roads.
  - Main Street, a street that has four shops on it: the Gross-ery store, a food shop run by Snozzle Wobbleson, Yukea, a furniture store run by Moe Yukky, a cart selling moshling seeds (seeds that attract moshlings) and Bizarre Bazar, a nic-nac store run by Bushy Fandango. Also on the street are En-Gen, Monstro City's source of electricity, the Daily Growl building, where newspapers are made, Flutter-by Field, a field populated by butterfly-like creatures, a statue of Elder Furi, and a picnic area.
  - Sludge Street, a street off Main Street to the north. There is a lake near it. On the street is a nailed-up apartment building with vines growing on it, a wheel with hieroglyphics on it in one of the rooms, and a 'For Rent' sign on it, the Marketplace, which is a mall that has in it the six clothing shops Furi Fashion, Zommer's Drop-Dead Threads, Diavlo's Duds, Luvli's Looks, Poppet's Closet and Katsuma Klothes, Horrods, a posh shop run by Mizz Snoots, the D.I.Y. shop, run by the messy Dewey, the Games Star-cade, a video game store run by Raarghly, and the Dodgy Dealz store, a trade shop run by Sly Chance where you can trade items for a varied number of Rox.
  - Ooh La Lane, a rather lavish street, on which is a booth that takes the player to the Help page, two stores (the Moshi Store and the Print Workshop) that redirect the player to real-life areas, an ice cream store called Ice Scream, run by Giuseppe Gelato, a renovation shop, a spa run by Tyra Fangs and the Googenheim, an art gallery.
  - The Port, also known as Port Street, is a street by a small ferry port that features Babs' Boutique (a shop that sells random items), a seed shop Super Seeds, the Colorama, a place where monsters can get their fur coloured and a pet supplies shop called Paws 'n' Claws, run by Gilbert Finister. Growing at the port are several Rox Trees.
  - The Underground Tunnels, a building under Monstro City where the Underground Disco is located. Nearby the disco are Ecto's cave and a river of green slime. There are (or were) two C.L.O.N.C. bases next to the disco, accessible only by secret passages.
  - The Candy Cane Caves, a cave made out of candy, where Monstro City's candy is 'mined' from, with the exception of chocolate, which comes from a 'refinery'.
  - The Puzzle Palace, a palace where the players have access to the puzzles.
  - The Party Palace, a disco where dress-up contests are held.
  - The Volcano, a volcano that is perpetually erupting harmless lava, guarded by the Gatekeeper. Inside the volcano is a building that is the Super Moshis' HQ, which has in it several computers and a downstairs room in which there's a large Rox Stone that makes Rox.
  - The Fiery Castle, a castle guarded by the Gatekeeper's mean cousin the Hatekeeper, where C.L.O.N.C. used to live. It is surrounded by a barren, rocky area and a lake of lava.
  - Mount Sillimanjaro, a large snowy mountain located next to the Volcano. It has a cable car line and Elder Furi's cabin is located on top of it.
  - Goosebump Manor, a large haunted mansion located in a mushroom swamp.
  - The Great Moshi Beanstalk, an enormous beanstalk next to Goosebump Manor that has a giant at the top of it. The sap from the Beanstalk is the favourite food of Waddling Floffles.
  - Bleurgh Beach, a beach. It has three shops in the form of fish run by ghost pirates: Boot-eek (which is a clothes shop run by Squint), Kate's Deck 'n' Sails (which is a toy shop run by Dedward) and McDolphins (which is a food store run by Lorenzo). Captain Buck's cousin Baz Barnacle also resides there where he eats the sand and sells some of Buck's stolen treasure at a shop called Baz Barnacle's.
- Music Island, an island that would be two islands, but they're joined together by a bridge that's in the form of a piano and works like one.
  - Jollywood, a fertile but arid island that is a parody of both Bolliwood and Hollywood. It has a large sign with the word 'JOLLYWOOD' written on it on one of the hills. Located in Jollywood are the Yoga Retreat, property of Bobbi Singsong, the TV Studio where movies and TV are made and shown, Trembly Stadium, a stadium where concerts are shown and three shops (a music shop run by Spewey, a food shop run by Auntie Wobbleson and a candy stall) are present, with the former two being sentient creatures that use their mouths as the shops, and the Market, an area where Moe Pukka (who sells spices) and Snozzani Wobblesing (who sells musical instruments) are located. Jollywood's national anthem is 'Welcome to Jollywood' by Bobbi Singsong.
  - The Gombala Gombala Jungle, a jungle where Woolly Hoodoos live. There are several tribes of Hoodoos: the Blue ones, who live in a clearing called Hoodoo Hideaway led by Big Chief Bill, the Orange ones who live in a wetlands called Snaggletooth Swamp, the Green ones, who live by the Walla Walla Watering Hole, the Twistmas ones who live in Twistmas Town and celebrate Twistmas every day and the Ice Scream ones, who have a religion based on ice cream. There's also the Giant's Cave, the garden, and the Unknown Zone, an area where the Zoshlings crash-landed. Nearby the Gombala Gombala Jungle are the Cirque du Moshi, a circus, and the Sandy Drain Hotel, run by Simon Growl. There's also a volcano in the jungle called Mount Krakka Blowa.
  - Pinkish Peak, a pink mountain, where the Ice Scream Hoodoos and the rest of their tribe (the Pinkish Pink Tribe) live.
- There are also several locations which are not accessible in-game and we do not know where they are exactly. These include...
  - Brashcan Alley, where Zack Binspin and his band live, Zack himself living in a trash can. Apparently, Glumps frequent this area.
  - Hipsta Hills, a hilly area north of a place called Ka'Ching, where it's always sunny (but somehow always fertile). It's seen briefly in the song 'Diggin' Ya Lingo' where a necklace and a sign similar to the Hollywood sign are seen on two of the respective hills.
  - Funny Face Fjord, an area with a funny face visited by Captain Buck.
  - Hong Bong, an island where Captain Buck got shrank to. This location is technically accessible but only in the mission 'Lost in Hong Bong'. Snozzle Wobbleson's cousin Wobblesan works there in a merchandise shop.
  - Long-Gone Lagoon, a place where Buck visited, where sailors get transported back in time.
  - Stinky Hollow, a place where a tackle shop is.
  - Moshi Picchu, a citadel that used to be legendary until discovered recently. It is located in the mountains.
  - Growl Mansion, a manor house where Simon Growl and Baby Rox live.
  - Umba Thunk, an ancient tomb where the first Super Moshis fell asleep until being rescued.
  - The Gulf of New Gizmo, a place that Captain Buck visited but didn't like.
  - Mount Eggiecrest, a volcano that erupts custard and caused the Great Custard Flood of 99999.5.
  - Humongous Haven, a place where people randomly shrink and turn into giants.
  - Moshimo City, an urban place where Missy Kix is from.
  - Growliwood, where the Groanas Brothers live.
  - The New Sea Mall, a place under the sea where a cafe called Starfishbucks Coffee is.
  - Bubble Bath Bay, a place visited by Captain Buck where he got bathtime-themed objects from.
  - Super Moshiversity, an academy where Super Moshis go to train.
  - Bumblechops Manor, a large mansion where Buster Bumblechops lives that features a Moshling sanctuary, an incubation station and a museum.
  - Antique Isle, a place with many antique shops that Captain Buck visited.
  - Art Archipelago, a place that sells artworks that are parodies of real life artworks.
  - Bleurghmuda Triangle, a place that was mentioned by Captain Buck but never described.
  - Breakfast Bayou, a location visited by Captain Buck made of breakfast foods.
  - Candy Shoals, a beach near Candy Cane Caves.
  - Colossal Cape Cuddly, a place where Captain Buck brought back giant Cuddly Humans.
  - Cookhouse Quay, a kitchen-themed place and the first place visited by Captain Buck.
  - Crabby Cove, a beach populated by crabs that featured in 'The Great Googenheist'.
  - Doodle Island, an island that appears to be drawn with crayons.
  - Lake Inferior, a lake. Under it is situated the ruins of a town named Fluttertown that was populated by birds in the Glunge Age.
  - Futuristic Falls, a floating, futuristic visited by Captain Buck that is at the bottom of a waterfall.
  - Halloween Island, a Halloween-themed island shaped like a pumpkin.
  - Hatlantis, also known as the City of the Lost Hats, a place where everyone who visits it must keep it secret.
  - Isle of Plight, an island with many volcanoes on.
  - Loch Mess, a messy lake where the Loch Mess Monster lives.
  - Mount Moshmore, a giant rock face with several monster faces carved into it.
  - Pirate Paradise, a pirate-y place north of Monstro City and south of Futuristic Falls, which has several places within it, including Flag Falls, the Golden Swamp, Sunken Treasure, a Shipwreck, Golden Gull-ch, Paradise Lagoon, Barnacle Bay, Plank Peak, Soprano Sahara and Blockhead Butte.
  - Pizza Paradise, a place where buildings are made of pizza.
  - Potion Ocean Hideout, a shipwreck hidden somewhere under the sea.
  - Rockstar Reef, a place that sells many musical instruments.
  - Safari Sandbar, possibly the home of the Glammoth.
  - Syd's Knee, a place where there are sports such as 'bogey jumping' and 'scare-o-sailing'.
  - Tiki Tropic, a small island visited by Captain Buck.
  - Mount Char Char: A volcano.
- Gift Island: Where the ferry from Monstro City goes to and from. It's a noisy island where presents are packaged and sent.
The Cloud Kingdom, where there's a cloud castle. A kingdom made entirely out of clouds that is situated at the top of the Great Moshi Beanstalk.
The Swooniverse is the alternate universe which the planet is said to be in. It was said to have started with an event known as the Big Boom. Other celestial bodies in the Swooniverse include...
- The planet Symphonia, home of the Zoshlings. Little is known about this planet but Magic Music seems to play a significant part in Symphonia's culture, with its residents being able to sing 'Cosmic Harmonies' which can break specific objects at will and the Zoshlings being able to get out of a trance with music (in addition to being tickled with feathers and smelling food). They also seem to have at least part of an ability to communicate with the World of Moshi, as evidenced by the fact that the Zoshlings had 'Moptop Tweenybop' as their favourite song.
- The Filthy Way, a large nebula with several food scraps floating around in it. It is unknown how they got there. Tamara Tesla notes that she can 'smell it from [her observatory]', whether that was true or an exaggeration is left unclear.
- An unnamed, distant galaxy. Tamara joked that it 'seemed a bit fishy to her' as it was shaped like a jelly fish with several fish surrounding it.
- Several constellations, shaped like Moshlings.
- The planet Space Glenn, home of the Hoddles, which is in itself a sentient being that does not respire but requires small meteors shaped like stars with faces to eat. It does not like normal-shaped meteors.
- The Great Green Cube, a celestial object near the World of Moshi, which is, according to Tamara, edible as she calls it 'delicious'.

Under the ground is dirt and rocks, just like Earth, however, unlike Earth, there's also candy under the ground and custard. How it got there is a mystery.
Rox, which look like gems, are the Moshi Monsters currency. They come from stones and also grow on trees.
Some plants which grow in Moshi World are Oobla-Doobla (fruit-like things that grow on vines), Eggplants (that actually have eggs), purple bananas and several musical instrument-type plants such as Bongoniums and Sax Oaks.
All creatures have the ability to teleport (kerfuffle) by closing their eyes and visualising the place they want to 'kerfuffle' to. They cannot kerfuffle without choosing to kerfuffle, but if they get distracted they could wind up teleporting to the wrong place.
Three magical gems are the Minime Stone (which turns monsters into babies), the Morph Stone (which, when combined with an item that belongs to the person the monster wants to shape-shift into, like a hair or an article of clothing, will shape-shift a monster into someone else for a limited period of time) and the Sonic Sapphire, which will either hypnotise monsters or make them go insane when combined with music.
Seeds of plants that attract Moshlings are called 'Moshling Seeds'.

Moshlings are animals that monsters keep as pets. The study of them is Moshlingology. Like real species are grouped into families, Moshlings are grouped into 'sets' such as Foodies and Secrets. They have the same level intelligence as monsters, but often chase each other around and do other animal-like things. All of them seem to like plants and music.
Several Earth-like animals exist there too, such as crabs and bats.
Insects, which some of the monsters eat, include Sillipedes (which are like millipedes), Flutter-bies (which are like butterflies) and firebugs.
The playable species are Katsumas (rabbit-like creatures with cat-liked tails, a diamond shaped patch on their foreheads, a round patch on their bellies and fangs), Poppets (hamster-like creatures with little tails), Furis (yeti-like creatures), Luvlis (cherry-like creatures with stars on the end of their stalks and birdlike wings), Diavlos (just imagine small, living volcanos with devils' tails that can fly) and Zommers (creatures like Frankenstein's monster).
Then there's those unknown species like Roary Scrawl and Snuffy Hookums. Their species names are unknown.
Luvlis have telekinesis, but it's a bit unreliable and they never know when it's going to work.
All Moshlings lay eggs, with a few exceptions:
- Psycho Gingerboys and Sweet Ringy Thingies are made.
- Naughty Nutters grow from regular coconuts if Pilfering Toucans peck them off the trees.

These eggs need to be kept warm to hatch, but if they are not kept warm, the Moshlings inside do not die, but after a significant amount of time, to hatch one, you have to either be a Moshlingologist or use three items: microwaveable Oobla-Doobla, tears from a Blue Jeepers and a frosted rainbow rox. If a Moshling has been in its egg for that amount of time, it can be transformed into a very large Glump. Some Moshlings hatch with clothes on.

Glumps are a species that are shaped like balls. As a rule, they are evil and unintelligent, they salivate a lot and too many snacks make them sleepy. They cannot be bred, due to being a One-Gender Race, all male, so they must be transformed from Moshlings. To turn a Moshling into a Glump is to 'Glump' the Moshling, which can be done by throwing it into a machine called the Glump-a-tron 6000 or by feeding it a potion that consists of a fire bug, a beanstalk bloom, some beanstalk sap, a tiki feather and a toadstool. However, hopefully, you readers are more interested in turning Glumps back into Moshlings (i.e. deglumping them)? In that case, you can either rewire the Glump-a-tron, feed them the potion minus the fire bug, or hit them several times in a row. All Glumps produce a viscous green liquid known as 'goo' or 'Glump goo' that smells like rotten fish. It is harmless when most species touch it, but if a Tiddlycopter touches it, they become dizzy and unable to fly and to get them back to normal, they must be electrified. If ingested, this goo has negative affects: in monsters, they become hungrier and sadder, and in Moshlings, they develop nausea, a cough, a slouch, confusion and fatigue. If a Glump gets eaten, the eater will turn green and get numb-tongue. This goes away for as long as they have something in their mouths, and can be cured completely by eating a green apple.
Diavlos' volcano heads erupt when they're angry, however, non-angry Diavlos can choose to erupt at will.
Some species of Zoshlings secrete a green, thick liquid known as 'cosmic gloop' or 'cosmic goo'. Once harvested, Cosmic Gloop can make things grow larger and, if ingested, makes the ingester sing in tune. If they lose all of it at once, they become dizzy, which goes away as they make more.

Unlike humans, monsters and other creatures may be naked in public and clothing is generally worn as a fashion statement or for practical uses (such as winter clothes and diapers). Characters who do wear clothes on the regular tend to have a Limited Wardrobe.
All monsters have the ability to speak English and each species of creature has its own language: Katsumas speak Katsumanese, Poppets speak Poppetanian, Furis speak Furglish, Luvlis speak Luvling, Diavlos speak Diavlan and Zommers speak Zommeranian. Several of the unknown species (like the Wobblesons) and the Moshlings have their own languages too but it's unnamed. Generally, creatures can talk to one another while speaking different languages, but this seems to be a learned thing, because in the movie, a shopkeeper speaks in gibberish to Katsuma and he doesn't understand.
The Woolly Hoodoos have their own traditions. They have five tribes: Blue, Orange, Pinkish Pink, Twistmas and Green. They unite by sharing Hot Hoodoo Stew, a stew made of bugs, purple bananas, fried Oobla-Doobla and coconut shells. 'Bill' is a common name among Hoodoos. The Twistmas tribe celebrate Twistmas every day and the Ice Scream Hoodoos (a sub-tribe of the Pinkish Pink Tribe, who are the only tribe not in the jungle) have a religion based on ice cream. The Blue tribe have a language based on whistling and a chant: 'Gombala Gombala walla walla hoo-haa!'
All Moshi Monsters creatures celebrate Pranksgiving and Twistmas, which appear to be exactly like April Fool's Day and Christmas in all but name (and the fact that Jesus or similar is not mentioned in Twistmas).
Monsters will sometimes call workers 'Roarkers', say 'anymoshi' or 'everymoshi' instead of 'anyone' or 'everyone' and will use the words 'gloptastic', 'splattastic', 'roarsome', 'pawsome', 'monsterrific', 'arrghsome', or 'belchtastic' to describe something as very good, sometimes 'monsterlicious' or 'scrum-dilly-icious' if that something is food.

The Glunge Age was an area of time, during which Dr Strangeglove was a sinister minister, people rode on ponies because wheels hadn't been invented, the Worldies existed but had not come to life yet and the birdies lived together in a tree village called Fluttertown (that's now in ruins). Refrigerators existed, but not wheels, unlike our world.
The Great Custard Flood of 99999.5 was an event in which Mt. Eggiecrest erupted custard, causing a massive flood which buried the former home of the Wandering Wamples, and it was around the time when the Jabbersauruses either went extinct or disappeared. It was also what destroyed Fluttertown. The custard was, for the most part, cleared up by Titchy Trundlebots.
In very ancient history, when monsters had only recently invented lace-up shoes and were learning to grunt, some miners discovered a wobbly rock full of sleeping Super Moshis, who built Super Moshiversity and fought off several villains. They mysteriously disappeared one time (leaving only a note on someone's fridge saying, 'Our work here is done'), and that was the beginning of the Glunge Age. They returned at the beginning of the modern era.

Index

Moshi Monsters
Developer(s)	Mind Candy
Engine	Adobe Flash Player
Platform(s)	Web browser
Release	16 April 2008-13 December 2019
Genre(s)	Online game

Moshi Monsters was a British website aimed at children aged 6–12,^[1] with over 80 million registered users in 150 territories worldwide.^[2] Users could choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Furi and Zommer) they could create, name and nurture. Once their pet had been customized, players could navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox' (a virtual currency), play games, personalize their room and communicate with other users in a safe environment, although this has been disputed.^[3] Moshi Monsters officially closed on 13 December 2019.

History[edit]

The game was created in late 2007 by Michael Acton Smith, and developed in 2008 by entertainment company Mind Candy and officially launched in April 2008.^[4] As of December 2009, there were at least 10 million players registered.^[5] In March 2010, Mind Candy announced that there were 15 million users and by September 2010, that number had surpassed 25 million.^[6] In June 2011, it was announced that there were 50 million users.^[7] On 13 December 2019, Moshi Monsters shut down permanently.

Gameplay[edit]

Monsters[edit]

The monsters are the characters that the user plays as. They are given a name by the user when they register at the website. There are six types of monsters. Poppet, Katsuma, Furi, Diavlo, Luvli, and Zommer.

Moshlings[edit]

The monsters (in-game pets) keep their own pets, called 'Moshlings'. They come in a variety of themed sets, including Arties, Beasties, Kitties, and Spookies. Those who aren't paying members can keep two 'Moshlings' in their room whilst paying members can keep up to six and visit other pets in the zoo.

Other[edit]

Merchandise[edit]

Since its digital popularity, Moshi Monsters has grown commercially to include physical products, including games, the Moshi Monsters Magazine (number one selling children's magazine in the UK in 2011),^[8] a best-selling DS video game,^[9] a number 4 music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings, mobile games, and a Moshi Monsters feature film. Eight Moshi Monster toys were included in McDonald's Happy Meals in the United States and Canada in December 2013.^[10]

DS game[edit]

In 2011 Mind Candy released a Moshi Monsters based Nintendo DS game. the game is themed around moshlings and collecting and caring for them.

Moshi Monsters Yeti For Sale

Mobile games[edit]

In July 2013, Mind Candy released Moshi Monsters Village on Google Play,^[11] a 3D city-builder published by GREE and developed by Tag Games. After GREE UK shut down,^[12] Mind Candy decided to take over the game as publisher, leaving the development to Tag Games. The game was relaunched on Apple devices on 18 December 2013 immediately ahead of the release of the movie.

In December 2013, Mind Candy published the companion app Talking Poppet, also developed by Tag Games.

In February 2014, Moshi Karts was released on iOS by Mind Candy.

In June 2014, Moshling Rescue a 'match three' game based on the Moshling characters was released on iOS and Android.

In early 2015 Mind Candy released an app called World of Warriors which was shut down in October 2018.

In November 2016, they released the Moshi MonstersEgg Hunt app, alongside a companion storybook of the same name.

Music[edit]

In March 2012, Mind Candy confirmed a major partnership deal with Sony Music.^[13] The deal followed the recent launch of Mind Candy's own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox!Jason Perry, formerly with the UK rock band A and head of Moshi Music, is driving the new album. The Moshi Monsters series features music from Sonic Boom, Beatie Wolfe, The Blackout, Portia Conn, and songs such as 'Moptop Tweenybop' and 'Merry Twistmas'. Two albums are available on iTunes and Google Play, as well as on disc. One album contains the songs from Moshi Monsters: The Movie, and another album has some of Moshi Monster's first songs. Not all songs are available to buy on various platforms.

Movie[edit]

Moshi Monsters Yeti Backpack

In 2013, Mind Candy announced a Moshi Monsters film. In September 2013, Issue 34 of the Moshi Monsters Magazine included a Moshi Music DVD with a short trailer. On 10 October 2013 a short preview of the trailer was broadcast on ITV Daybreak. Later that day, the trailer was released on MSN. The film was released on 20 December 2013 in the UK and 20 February 2014 in Australia. The DVD and Blu-ray were released on 14 April 2014 in the UK and 3 April 2014 in Australia.^[14]

Lady Goo Goo injunction[edit]

In October 2011, Ate My Heart Inc, representing the musician Lady Gaga, were granted an interim injunction by the High Court of Justice of England and Wales to stop Mind Candy, parent company of Moshi Monsters, from releasing music on iTunes by a Moshi Monster character known as Lady Goo Goo. The songs intended for release included the parody 'Peppy-razzi', similar to the Lady Gaga hit 'Paparazzi'.^[15] Justice Vos of the High Court ruled that Lady Goo Goo could appear in the Moshi Monsters game, but that Mind Candy could not release, promote, advertise, sell, distribute, or otherwise make available 'any musical work or video that purports to be performed by a character by the name of Lady Goo Goo, or that otherwise uses the name Lady Goo Goo or any variant thereon'.^[16] Lady Goo Goo was later replaced with a new Moshling named Baby Rox, who is not a parody of any particular celebrity.

Decline in popularity and relaunch[edit]

The creator of Moshi Monsters, Mind Candy, suffered a loss of £2.2m in 2013 due to a drop in sales from Moshi Monsters. The company's financial reports have shown that the profit declined by 34.8% from £46.9 million in 2012 to £30.6 million in 2013.

In 2015, Mind Candy revealed that they were preparing to relaunch Moshi Monsters for a younger audience of four- to seven-year-olds, initially as animation with apps and toys to follow. However, no changes have been made to the Moshi Monsters site since then, apart from the removal of the forums section.

Since 2015, the decline of Moshi Monsters and the site's creator Mind Candy has continued. The peak of Moshi Monsters' popularity was in 2012 at £46.9m, and it has continued to decline. In 2018, total revenues were £5.2m, compared with £13.2m in 2014.^[17]

The Moshi Monsters website was shut down on 13 December 2019.^[18]

Criticism[edit]

In 2015, both Bin Weevils and Moshi Monsters were told to change the wording of their in-app advertisements by the Advertising Standards Authority, who said that the adverts and phrases such as 'The Super Moshis need YOU' pressured users to buy certain items inside the game. Mind Candy said that it took its responsibilities 'very seriously with regards to how we communicate with all of our fans, especially children.' It went on to say that Mind Candy had 'been working with the ASA (Advertising Standards Authority) to ensure that we adhere to best practice and have made changes to the Moshi Monsters game accordingly. We will continue to work with the ASA in any way possible.'^[19]

References[edit]

^Mike Butcher (2 May 2013). 'As Moshi Monsters hits 5 years, can it pull off three new games?'. TechCrunch. Archived from the original on 16 April 2014. Retrieved 16 April 2014. Moshi Monsters started out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008.
^Moshi Monsters founder: 'I was Mr Stress, now I'm Mr Calm'Archived 3 April 2019 at the Wayback Machine, Business Insider
^'Moshi Monsters - Welcome to Moshi Monsters, Parents!'. www.moshimonsters.com. Archived from the original on 5 August 2012. Retrieved 31 July 2012.
^Online World Atlas: Moshi Monsters – Pt. 1, Overview', Worlds in Motion. Retrieved 23 October 2010. Archived 7 December 2008 at the Wayback Machine
^(4 December 2009). 'Millions and millions of big monstersArchived 2017-11-07 at the Wayback Machine', The Independent. Retrieved 20 February 2010.
^Yiannopoulos, Milo (8 September 2010). 'Moshi Monsters is leading the way on child safetyArchived 2017-11-14 at the Wayback Machine', The Daily Telegraph. Retrieved 23 October 2010.
^Barnett, Emma (7 June 2011). 'Moshi Monsters hits 50 million membersArchived 2017-11-07 at the Wayback Machine', The Daily Telegraph. Retrieved 7 June 2011.
^ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UKArchived 28 October 2015 at the Wayback Machine, Bloomberg
^Moshi Monsters video game breaks chart recordArchived 4 July 2012 at the Wayback Machine, ToyNews
^'Moshi Monsters gets QSR promo at McDonald's'. Archived from the original on 12 July 2019. Retrieved 12 July 2019.
^'Moshi Monsters Village - Apps on Google Play'. play.google.com. Archived from the original on 19 May 2014. Retrieved 19 May 2014.
^Ingrid Lunden (8 July 2013) https://techcrunch.com/2013/07/08/japans-gaming-giant-gree-retrenches-in-europe-shuts-down-uk-office-to-focus-on-development-in-the-u-s-for-western-market/Archived 9 December 2017 at the Wayback Machine
^'Sony Music partners with Moshi Monsters - News - Music Week'. www.musicweek.com. Archived from the original on 16 October 2013. Retrieved 27 June 2012.
^'Moshi Monsters (2013)'. Archived from the original on 20 April 2015. Retrieved 21 July 2018 – via www.imdb.com.
^Neither Mind Candy nor the Goo Goo Dolls can lay claim to being the first to whose given name has been appended the epithet 'Goo Goo'. For that honor one might turn at the very least to Lt. Gen. Leslie Richard ('Dick' or 'Goo Goo') Groves, Jr., a World War II-era US Army Corps of Engineers officer who oversaw not only the construction of the Pentagon for the US Department of Defense but also the Manhattan Project that created the atomic bombs that won World War II for the Allies and literally saved the world from autocracy. Chances are, too, there were other 'goo goos' in the US Army before Groves.
^Sweney, Mark (13 October 2011). 'Lady Goo Goo injunction'. TheGuardian.co.uk. Archived from the original on 30 September 2013. Retrieved 5 July 2013.
^'MIND CANDY LIMITED - Filing history (free information from Companies House)'. beta.companieshouse.gov.uk. Archived from the original on 12 July 2019. Retrieved 12 July 2019.
^''Moshi Monsters' is shutting down because it runs on Flash'. engadget.com. Retrieved 8 December 2019.
^Rawlinson, Kevin (26 August 2015). 'Ad watchdog rebukes Moshi Monsters'. Archived from the original on 6 July 2019. Retrieved 12 July 2019.

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