Moshi Monsters was a British website aimed at children aged 6–12, with over 80 million registered users in 150 territories worldwide. Users could choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Furi and Zommer) they could create, name and nurture. Moshi Shopping Mall with Snozzle Wobbleson’s Grossery Store & Dewy’s DIY Shop Moshi Monsters Egg Hunt is free to play with your parent’s permission. SAFETY and COPPA compliance We do NOT automatically collect personal information through this App.
| Moshi Monsters | |
|---|---|
| Developer(s) | Mind Candy |
| Engine | Adobe Flash Player |
| Platform(s) | Web browser |
| Release | 16 April 2008-13 December 2019 |
| Genre(s) | Online game |
Moshi Monsters was a British website aimed at children aged 6–12,[1] with over 80 million registered users in 150 territories worldwide.[2] Users could choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Furi and Zommer) they could create, name and nurture. Once their pet had been customized, players could navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox' (a virtual currency), play games, personalize their room and communicate with other users in a safe environment, although this has been disputed.[3] Moshi Monsters officially closed on 13 December 2019.
History[edit]
The game was created in late 2007 by Michael Acton Smith, and developed in 2008 by entertainment company Mind Candy and officially launched in April 2008.[4] As of December 2009, there were at least 10 million players registered.[5] In March 2010, Mind Candy announced that there were 15 million users and by September 2010, that number had surpassed 25 million.[6] In June 2011, it was announced that there were 50 million users.[7] On 13 December 2019, Moshi Monsters shut down permanently.
Gameplay[edit]
Monsters[edit]
The monsters are the characters that the user plays as. They are given a name by the user when they register at the website. There are six types of monsters. Poppet, Katsuma, Furi, Diavlo, Luvli, and Zommer.
Moshlings[edit]
The monsters (in-game pets) keep their own pets, called 'Moshlings'. They come in a variety of themed sets, including Arties, Beasties, Kitties, and Spookies. Those who aren't paying members can keep two 'Moshlings' in their room whilst paying members can keep up to six and visit other pets in the zoo.
Other[edit]
Merchandise[edit]
Since its digital popularity, Moshi Monsters has grown commercially to include physical products, including games, the Moshi Monsters Magazine (number one selling children's magazine in the UK in 2011),[8] a best-selling DS video game,[9] a number 4 music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings, mobile games, and a Moshi Monsters feature film. Eight Moshi Monster toys were included in McDonald's Happy Meals in the United States and Canada in December 2013.[10]
DS game[edit]
In 2011 Mind Candy released a Moshi Monsters based Nintendo DS game. the game is themed around moshlings and collecting and caring for them.
Mobile games[edit]
In July 2013, Mind Candy released Moshi Monsters Village on Google Play,[11] a 3D city-builder published by GREE and developed by Tag Games. After GREE UK shut down,[12] Mind Candy decided to take over the game as publisher, leaving the development to Tag Games. The game was relaunched on Apple devices on 18 December 2013 immediately ahead of the release of the movie.
In December 2013, Mind Candy published the companion app Talking Poppet, also developed by Tag Games.
In February 2014, Moshi Karts was released on iOS by Mind Candy.
In June 2014, Moshling Rescue a 'match three' game based on the Moshling characters was released on iOS and Android.
In early 2015 Mind Candy released an app called World of Warriors which was shut down in October 2018.
In November 2016, they released the Moshi MonstersEgg Hunt app, alongside a companion storybook of the same name.
Music[edit]
In March 2012, Mind Candy confirmed a major partnership deal with Sony Music.[13] The deal followed the recent launch of Mind Candy's own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' music releases, starting with the debut album Moshi Monsters, Music Rox!Jason Perry, formerly with the UK rock band A and head of Moshi Music, is driving the new album. The Moshi Monsters series features music from Sonic Boom, Beatie Wolfe, The Blackout, Portia Conn, and songs such as 'Moptop Tweenybop' and 'Merry Twistmas'. Two albums are available on iTunes and Google Play, as well as on disc. One album contains the songs from Moshi Monsters: The Movie, and another album has some of Moshi Monster's first songs. Not all songs are available to buy on various platforms.
Movie[edit]
In 2013, Mind Candy announced a Moshi Monsters film. In September 2013, Issue 34 of the Moshi Monsters Magazine included a Moshi Music DVD with a short trailer. On 10 October 2013 a short preview of the trailer was broadcast on ITV Daybreak. Later that day, the trailer was released on MSN. The film was released on 20 December 2013 in the UK and 20 February 2014 in Australia. The DVD and Blu-ray were released on 14 April 2014 in the UK and 3 April 2014 in Australia.[14]
Lady Goo Goo injunction[edit]
In October 2011, Ate My Heart Inc, representing the musician Lady Gaga, were granted an interim injunction by the High Court of Justice of England and Wales to stop Mind Candy, parent company of Moshi Monsters, from releasing music on iTunes by a Moshi Monster character known as Lady Goo Goo. The songs intended for release included the parody 'Peppy-razzi', similar to the Lady Gaga hit 'Paparazzi'.[15] Justice Vos of the High Court ruled that Lady Goo Goo could appear in the Moshi Monsters game, but that Mind Candy could not release, promote, advertise, sell, distribute, or otherwise make available 'any musical work or video that purports to be performed by a character by the name of Lady Goo Goo, or that otherwise uses the name Lady Goo Goo or any variant thereon'.[16] Lady Goo Goo was later replaced with a new Moshling named Baby Rox, who is not a parody of any particular celebrity.
Decline in popularity and relaunch[edit]
The creator of Moshi Monsters, Mind Candy, suffered a loss of £2.2m in 2013 due to a drop in sales from Moshi Monsters. The company's financial reports have shown that the profit declined by 34.8% from £46.9 million in 2012 to £30.6 million in 2013.
In 2015, Mind Candy revealed that they were preparing to relaunch Moshi Monsters for a younger audience of four- to seven-year-olds, initially as animation with apps and toys to follow. However, no changes have been made to the Moshi Monsters site since then, apart from the removal of the forums section.
Since 2015, the decline of Moshi Monsters and the site's creator Mind Candy has continued. The peak of Moshi Monsters' popularity was in 2012 at £46.9m, and it has continued to decline. In 2018, total revenues were £5.2m, compared with £13.2m in 2014.[17]
The Moshi Monsters website was shut down on 13 December 2019.[18]
Criticism[edit]
In 2015, both Bin Weevils and Moshi Monsters were told to change the wording of their in-app advertisements by the Advertising Standards Authority, who said that the adverts and phrases such as 'The Super Moshis need YOU' pressured users to buy certain items inside the game. Mind Candy said that it took its responsibilities 'very seriously with regards to how we communicate with all of our fans, especially children.' It went on to say that Mind Candy had 'been working with the ASA (Advertising Standards Authority) to ensure that we adhere to best practice and have made changes to the Moshi Monsters game accordingly. We will continue to work with the ASA in any way possible.'[19]
References[edit]
- ^Mike Butcher (2 May 2013). 'As Moshi Monsters hits 5 years, can it pull off three new games?'. TechCrunch. Archived from the original on 16 April 2014. Retrieved 16 April 2014.
Moshi Monsters started out as an online world of adoptable pet monsters for boys and girls aged 6-12 back in 2008.
- ^Moshi Monsters founder: 'I was Mr Stress, now I'm Mr Calm'Archived 3 April 2019 at the Wayback Machine, Business Insider
- ^'Moshi Monsters - Welcome to Moshi Monsters, Parents!'. www.moshimonsters.com. Archived from the original on 5 August 2012. Retrieved 31 July 2012.
- ^Online World Atlas: Moshi Monsters – Pt. 1, Overview', Worlds in Motion. Retrieved 23 October 2010. Archived 7 December 2008 at the Wayback Machine
- ^(4 December 2009). 'Millions and millions of big monstersArchived 2017-11-07 at the Wayback Machine', The Independent. Retrieved 20 February 2010.
- ^Yiannopoulos, Milo (8 September 2010). 'Moshi Monsters is leading the way on child safetyArchived 2017-11-14 at the Wayback Machine', The Daily Telegraph. Retrieved 23 October 2010.
- ^Barnett, Emma (7 June 2011). 'Moshi Monsters hits 50 million membersArchived 2017-11-07 at the Wayback Machine', The Daily Telegraph. Retrieved 7 June 2011.
- ^ABC Figures Reveal Moshi Monsters Magazine is the Best Selling Children's Magazine in the UKArchived 28 October 2015 at the Wayback Machine, Bloomberg
- ^Moshi Monsters video game breaks chart recordArchived 4 July 2012 at the Wayback Machine, ToyNews
- ^'Moshi Monsters gets QSR promo at McDonald's'. Archived from the original on 12 July 2019. Retrieved 12 July 2019.
- ^'Moshi Monsters Village - Apps on Google Play'. play.google.com. Archived from the original on 19 May 2014. Retrieved 19 May 2014.
- ^Ingrid Lunden (8 July 2013) https://techcrunch.com/2013/07/08/japans-gaming-giant-gree-retrenches-in-europe-shuts-down-uk-office-to-focus-on-development-in-the-u-s-for-western-market/Archived 9 December 2017 at the Wayback Machine
- ^'Sony Music partners with Moshi Monsters - News - Music Week'. www.musicweek.com. Archived from the original on 16 October 2013. Retrieved 27 June 2012.
- ^'Moshi Monsters (2013)'. Archived from the original on 20 April 2015. Retrieved 21 July 2018 – via www.imdb.com.
- ^Neither Mind Candy nor the Goo Goo Dolls can lay claim to being the first to whose given name has been appended the epithet 'Goo Goo'. For that honor one might turn at the very least to Lt. Gen. Leslie Richard ('Dick' or 'Goo Goo') Groves, Jr., a World War II-era US Army Corps of Engineers officer who oversaw not only the construction of the Pentagon for the US Department of Defense but also the Manhattan Project that created the atomic bombs that won World War II for the Allies and literally saved the world from autocracy. Chances are, too, there were other 'goo goos' in the US Army before Groves.
- ^Sweney, Mark (13 October 2011). 'Lady Goo Goo injunction'. TheGuardian.co.uk. Archived from the original on 30 September 2013. Retrieved 5 July 2013.
- ^'MIND CANDY LIMITED - Filing history (free information from Companies House)'. beta.companieshouse.gov.uk. Archived from the original on 12 July 2019. Retrieved 12 July 2019.
- ^''Moshi Monsters' is shutting down because it runs on Flash'. engadget.com. Retrieved 8 December 2019.
- ^Rawlinson, Kevin (26 August 2015). 'Ad watchdog rebukes Moshi Monsters'. Archived from the original on 6 July 2019. Retrieved 12 July 2019.
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| For Android: 4.1 and up | Guide: Moshi Monsters Egg Hunt cheats tutorial |
| When updated: 2018-03-08 | Star Rating: 4.1 |
| Name: Moshi Monsters Egg Hunt hack for android | Extension: Apk |
| Author: Mind Candy Ltd | File Name: com.mindcandy.moshimonstersegghunt |
| Current Version: 3.0 | User Rating: Everyone |
| Downloads: 500000-1000000 | Version: mod, apk, unlock |
| System: Android | Type: Education |
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About the application:
Join Buster Bumblechops in this goopendous journey to complete the ultimate Moshling collection. Catch and hatch a fresh Moshling mate every day. You can even hatch brand fresh Ultra Rare Super Moshlings using unique Golden Spoons! Along the method you will adopt, name and customize your very own special pet Moshling, play fun mini-games and solve puzzles as you discover the ever-expanding globe of Moshi.• Find, hatch and collect Moshlings- Adopt, customise and name your very own special pet Moshling- Hatch a fresh Moshling mate every day- Add your mates’ special Moshlings to your collection- Care for your Moshlings, feed them and decorate their home- Search Super Moshlings, ultra rare superheroes in tough-to-crack eggs• Solve puzzles and play fun mini-games- 19 fun mini-games including: Potion Commotion, Glumpageddon, Flick ‘n’ Mix, Moshi Slide, Math Mash, Creature Maze, Time Tangle, Ice Shout Parlour- Learn as you earn Rox: memory, maths, spelling, shapes, mazes, geography, telling the time- Take a spin on the Wheel of Moshiness for everyday rewards• New Features- All fresh Moshi Map- Three fresh Super Moshlings and two fresh Moshling sets to collect- Improved custom Moshling house with expandable floors, updated decorations and room stuff- Fresh challenges in Puzzle Palace- Fresh mini-games: Glumpageddon, Potion Commotion- Fresh Shopping Mall with Snozzle Wobbleson’s Grossery Shop & Dewy’s DIY Store- Emoshis - create your Moshling satisfied- Everyday newsfeed on all things Moshi- Mini game data backup to save those Moshlings- Moshi membership – join to unblock everything Moshi Egg Hunt has to offerMoshi Creatures Egg Hunt is gratis to play with your parent’s permission. There are choose mini games and features that are available only to members.• MembershipTo become a Member or cancel or renew your Membership:Select the ‘Settings’ option. Choose the ‘Membership’ option. Follow the instructions (as explained in our Terms and Conditions here: www.moshimonsters.com/eggs/mobile-game/terms). The Subscription plans accessible are:£3.99 for 1 Month recurring£22.49 for 6 months recurring - which is £3.75 per month£29.99 for 12 months recurring - which is £2.50 per monthThese subscription plans have recurring payment. Subscriptions are non-refundable and non-transferable. All Subscription plans come with a gratis 7-day trial.If you select to purchase a membership, your iTunes acc will be charged after a 7-day gratis trial when you purchase a membership for the first time. You may cancel your subscription any time during this 7-day gratis trial to avoid being charged. You can only receive the 7-day gratis trial one time.Any unused portion of a gratis trial period, if offered, will be forfeited when the player purchases a subscription to that publication, where applicable• CancellationCancel anytime at least one day before the end of the subscription period for cancellation to take result at the end of the current subscription period. Deleting the Moshi Creatures Egg Hunt Apk will not cancel subscription. Please see our Terms and Conditions at www.moshimonsters.com/eggs/mobile-game/terms for full info on how to cancel your Subscription plan.On cancellation of your Subscription plan, you will remain a Member until the latest day of the period which you have paid for and you will not keep a refund of your payment for that period.• SAFETY and COPPA complianceWe do NOT collect private info through this App.• Customer ServiceWe make worlds that fire the imagination. If you have any questions or suggestions please receive in touch at [email protected] Terms & Conditions apply www.moshimonsters.com/eggs/mobile-game/termsMind Candy Limited, 4th Floor, Bonhill Building, 15 Bonhill Road, London, EC2A 4DN UK.What’s NewMoshi Creatures Egg Hunt keeps expanding and growing! More eggs to search, Moshlings to collect, places to discover and mini-games to play in the monsterific globe of Moshi.